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Our story

Proud of your dog. Proud of where you’re from.

Dog people are never just dog people. We are Lab people, Frenchie people, rescue mutt people, and we carry home with us too. Most dog shirts just say “Dog Mom”. Dog Prima names your breed and your place.

What we believe

Every dog has a breed story and a home state

We celebrate purebreds, mixes and mutts alike, and the states and hometowns they make feel like home. Our tees are soft cotton with a vintage look, made to be worn on every walk.

What we make

Three ways to wear your pride

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Breed Tees

Hometown Pride

Funny Dog Tees

Sayings for your breed, from Golden Retrievers and Labs to Frenchies, Dachshunds and proud mutts.

Designs for the state or town you and your dog call home.

Funny sayings about everyday life with a dog who runs the house.

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Find your breed and hometown tee

Wear where you’re from. Wear who you love.